Sixty years of unparalleled experience and marketing knowledge in a straightforward, accessible and practical guide for the business leaders of today and tomorrow.

Lessons Learned: A Practitioner’s Guide to Successful Marketing includes the most comprehensive insights on the art of marketing ever gathered, as well as interesting and surprising anecdotes about many Fortune 500 companies. The six lessons, which are available free on this website, offer the professional marketer a detailed review of every aspect of marketing management and strategy necessary for success in today’s competitive global economy. An engaging, instructive and intimate tutorial from a pre-eminent master practitioner.

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