Alvin A. Achenbaum

Curriculum Vitae

 

Business Experience

  • President, Achenbaum Institute of Marketing (2005 to Present)
  • Chairman of the Board, Achenbaum, Bogda Associates, Marketing and Management Consultants (1993-2004)
  • Vice Chairman and Director of Professional Services, Backer Spielvogel Bates Worldwide, Inc. (1989-1992)
  • Chairman of the Board, Canter, Achenbaum and Heekin, Inc., Marketing and Management Consultants (1984-1989)
  • Chairman of the Board, Canter, Achenbaum and Associates, Inc., Marketing and Management Consultants (1974-1984)
  • Executive Vice President and Director of Marketing Services and Corporate Planning, J. Walter Thompson Co. (1971-1974)
  • Executive Vice President and Director of Marketing and Business Services, Grey Advertising (1957-1971)
  • Manager of Marketing Research, McCann-Erickson Worldwide (1951-1957)
  • Interviewer and Coder, Field Research Corporation, Independent Research Company (1947-1950)

Education

  • Master’s Degree in Business Economics, Columbia University (1951)
  • Bachelor’s Degree in Business Economics, University of California in Los Angeles (1950)
  • Member, Beta Gamma Sigma

Professional Affiliations

  • American Marketing Association
  • American Economics Association
  • Market Research Council
  • American Association for Public Opinion Research
  • Marketing Science Institute
  • Advertising Research Council
  • Copy Research Council
  • Editorial Board, Marketing Management
  • Editorial Board, Journal of Advertising Research

Teaching Experience

  • Advanced Advertising Institute at New York University Graduate School of Business (1967)
  • Bernard Baruch Graduate School of Public and Business Administration (1961-64)

Professional Honors

  • Elected to the Market Research Hall of Fame in June 1987
  • Voted One of the Most Influential Advertising Executives of the 20th Century by Advertising Age 

 

For more information, please visit the Alvin A. Achenbaum Collection at the Hartman Center at Duke University.